KiDS scholarship contest website opens for submissions as new supporters join effort
Multimedia warning label submissions now accepted at keepitdigitallysafe.org
BLOOMINGTON, Minn. — The KiDS: Keep It Digitally Safe campaign announced today that its website, is now accepting submissions for warning label designs on social media platforms. The campaign, which advocates clearer guidance on the potential harms of social media, invites individuals, designers, and advocates to contribute their ideas for impactful warning labels that could be implemented globally.
The coalition also announced the addition of Issue One, Girls Write Now, and the Scrolling2Death Podcast to its growing network of organizations dedicated to improving online safety for young people. These new members bring expertise in policy reform, youth advocacy, and digital well-being, further strengthening the campaign’s mission to push for accountability and meaningful action from tech companies.
“Social media platforms have been designed to polarize, profit, and prey on America’s children—exploiting their attention and well-being for financial gain. The KIDS: Keep It Digitally Safe Campaign contest introduces a critical tool, social media warning labels, in the fight for Big Tech accountability. This is an important step in a broader strategy to build a safer, healthier digital world that prioritizes people over profit and strengthens our democracy for the next generation.”
“One of the reasons children are harmed by social media at increasing rates is because of a lack of awareness. Parents are doing their best with the information that is available to them. Social media companies tell us they’re safe, when in fact, they addict children and prioritize harmful content into their feeds. At a minimum, we need warning labels on social media platforms, to give parents the information we deserve. A warning will allow for informed decisions and increased protection of children online.”
The KiDS Campaign invites people from around the world to submit creative warning label concepts addressing online harms. The campaign highlights critical issues such as cyberbullying, sextortion, sex trafficking, the sale of illegal drugs, negative impacts on mental health, and increases in suicidal ideation and suicide.
In addition to the three new members supporting the KiDS Campaign, the following organizations are already helping to promote the effort:
Young People's Alliance
Unite for Safe Social Media
Ohio Suicide Prevention Foundation
American Youth Association
Design It For Us
SAVE - Suicide Awareness Voices of Education
Matthew E. Minor Awareness Foundation
Mothers Against Media Addiction (MAMA)
Talk More Tech Less
David's Legacy Foundation
Promise2Live
Paving the Way Foundation
Submissions can be made at keepitdigitallysafe.org.
With the slogan “Every click has a cost. Label the risk,” the contest encourages submissions that creatively convey the risks youth face online. Submissions can take various forms, including artwork, slogans, videos, audio, and other media.
Participants can compete individually or in teams of up to five members. Three prizes will be awarded to winning submissions:
1st Place: $5,000 scholarship
2nd Place: $3,000 scholarship
3rd Place: $2,000 scholarship
Entries must be submitted by 8 a.m. CST on Friday, April 18, 2025.
About KiDS: Keep It Digitally Safe
KiDS is a global campaign dedicated to protecting youth from the dangers of social media by advocating for transparent warning labels, policy change, and public awareness initiatives. The coalition includes a growing number of organizations, parents, educators, and advocates working together to hold tech companies accountable and ensure safer digital experiences for children and teens.
Media inquiries
Erich Mische
KiDS: Keep It Digitally Safe
+1 651-600-1188
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